"All our international guests have been very demanding and the Sportsworld team have gone far beyond the call of duty"

INTRODUCTION

For the 2000 Olympic Games in Sydney, Sportsworld were appointed by 24 National Olympic Committees around the world, and as such were responsible for the purchase , sales and distribution of tickets to those markets.  In addition the company also managed travel and hospitality programmes for 6 of the Team Millennium Sponsors and Suppliers.

ANSWERING THE BRIEF

In total our ticketing department was responsible for handling in the region of 250,000 tickets. These ranged from individual tickets to general spectators through to sponsor and VIP programmes.

Bespoke ticketing software was utilised to manage the allocation process and a secure facility was created in the Sydney area, 3 months prior to the Games to allow the physical checking and allocation of tickets. This process involved 16 staff and a system of each ticket being checked four times prior to being signed off. This resulted in a 100% success rate with no ticket handling errors reported.

In addition a ticket collection facility was set up in a school in central Sydney, which acted as the collection point for all general spectators from our different international programmes. We also ran the official ticket redistribution centre for all National Olympic Committees during Games time – with the sanction of the International Olympic Committee. This was a sales facility where NOCs / Sponsors/ Federations etc could leave unsold tickets to be sold to the general public.