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SPORTSWORLD APPOINTED AS A BRITISH & IRISH LIONS OFFICIAL LICENSED OPERATOR

14th December 2007

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Sportsworld is delighted to announce its appointment as an Official Licensed Operator  for the tour toSouth Africa in 2009.

The four operators were appointed after a competitive tender process and will be able to sell official ticket-inclusive travel and/or hospitality packages from the beginning of January 2008.

The British & Irish Lions tour to South Africa takes place in June and July 2009, and commenting on the appointments John Feehan, the British Lions Limited chief executive, said: "The appointed Licensed Operators are the only companies entitled to provide official tickets combined with travel and/or hospitality in South Africa 2009."

Indications suggest that the Lions tour to South Africa in 2009 is set to be the biggest yet, and Feehan added: "The interest is phenomenal and we estimate that there could be tens of thousands of fans making the trip. It is important to highlight that fans obtaining tickets from unofficial sources run the risk of having those tickets cancelled."

Chad Lion- Cachet, Sportsworld’s chief executive said “We are thrilled to be an official part of the Lions tour in 2009. We are developing a range of packages which create truly memorable experiences for both the leisure traveller and the corporate client. The combination of the Lions taking on the current world champions and all the natural delights that South Africa has to offer will make this Tour the most exciting yet.”

For more information on Sportsworldd's official Lions programme, please visit our website sportsworld.co.uk/lions2009.